portfolio projects

Content-first design

Explore a collection of my recent work from eBay and Rocket.

Introducing eBay balance

Expanding seller Payments functionality while driving platform engagement and decreasing eBay's costs.
$100 million

Gross merchandise bought with balance within 4 months of launch.

$1 million

Savings to eBay from reduced payment processing costs.

Content strategy
Information architecture
UX research
UX writing
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Optimizing payouts

Quick content updates simplified the withdrawal experience, making it more intuitive for sellers to withdraw their earnings.
Reduced

Seller call volume regarding payout confusion.

Improved

Seller understanding of how to withdraw their earnings.

Labels
Hierarchy
Page naming
Content consistency
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Personalizing products

I used audience segmentation, consumer insights, and data to develop a smart debt repayment experience that supports Rocket's clients' financial wellness.
Informed

Product leadership roadmap planning and strategy.

Delivered

Build-ready concepts, powered by data and research insights.

Feature ideation
Personalization
UX writing
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